Email Marketing is immediate and effective. Just as a sales call made to a client to follow up a previous contact is often necessary to close a deal, so too can email marketing work to bring repeat traffic and new sales to your website. Touch and Click has over ten years of experience in managing email marketing accounts, and we are implementing some of the most innovative approaches in the industry. Most important to our email marketing campaigns is creating rich media newsletters that combine company logos, images, and multimedia graphics, along with site information, announcements, product details, sales, and promotions. These newsletters can lead users directly to splash sections or product order pages, and appeal to your base clients who have already expressed interest in your products and services. Email marketing typically creates waves of traffic within 24 to 48 hours after a mailing is sent out, as users respond to the offers and links directly from their inbox. In this way, it can be more effective even than PPC advertising, and considerably cheaper. Unlike direct mail campaigns, you have no postage and printing expenses involved with email marketing. Touch and Click specializes in creating email marketing campaigns that are dynamic, informative, and interesting to read, and we include this option as part of our monthly web site maintenance and web promotions package for clients who order our web design services. Businesses who already have an existing website, but would like to have a professional group manage the production and distribution of their newsletters, can contact us about developing a custom email marketing campaign in collaboration with our copywriting and graphic arts department. We will assign an account manager to build a detailed management plan for your web promotions.
Email marketing works best when users are allowed to voluntarily opt in to receive the mails from your site. Anything that involves the sending of emails to users who have not given their direct permission is an aspect of spam, and to be avoided. We do not buy and sell email lists, but work with the organic traffic and user community of our social networking and ecommerce sites to provide a base for direct marketing through email. The newsletter sent out through email is the most popular form of email marketing. Our teams use eMailCampaigner because of its ability to create rich-media HTML templates for newsletters as well as automatically detecting the format through which users receive their mails and switching to a plain text format if HTML is not available. eMailCampaigner also includes advanced tracking facilities, so you can view reports and feedback on which links a user responded to, which section of the site they navigated to, and use this to build better newsletters in the future. We also use the built in newsletter subscription forms found on popular CMS websites like Drupal, Joomla, and WordPress to manage this from a website’s administration section. Simply send us the information you would like to include in the newsletter, or set up a management plan with one of our customer service representatives, and we will do the weekly or monthly authoring, design, and distribution of the emails to your clients and community. Combine this with other web promotions for best results, such as custom splash pages, SEO campaigns, or viral video marketing. Sending embedded video directly to the email inbox has become one of the most effective methods our users respond to in email marketing.
Clients who want to manage their own email marketing campaigns are encouraged to use one of our remote hosted solutions with Zimbra Collaboration Suite or Outlook Exchange. Affiliate marketers looking to build links to their products will find lead generation websites and email marketing work hand in hand for best results. Corporate websites will appreciate the same professionalism and attention to detail we put into our websites being used in the design and construction of our email newsletters. Keep your customers up to date on new site changes, new products, sales, specials, and services. Touch and Click will work with existing website content, predetermined marketing plans, or seasonal promotions to build newsletters that are current and targeted to your long term development strategy. If you are looking for a one stop source for all of your web design, promotions, and email marketing needs, Touch and Click has a custom-built solution that integrates brand awareness and corporate identity across media channels. Browse through our web site to see how email marketing can combine with our other services to bring new traffic and sales to your website.
For more information on email marketing at Touch and Click, contact one of our customer service representatives directly for a free estimate and sample newsletter.
