At Touch and Click we use a combination of methods for email marketing and web promotions. One of the best is eMailCampaigner, a full featured management program for online business networking and communication. eMailCampaigner automates the sending of promotional emails, newsletters, announcements, press releases, and other messages to groups of people collected into a contact list. Users can sign up automatically on your website to receive more information, or you can create custom email lists from your business cards, sales and marketing contacts, or social networking connections.
eMailCampiagner offers:
eMailCampaigner only uses email addresses that are authorized by the recipient, so your email newsletters will be distinguished from spam mail. The program allows for the creation of rich-media mailings that include images, graphics, and multimedia content. You can include links to your affiliate pages, announce new products and services, send information about sales and discounts, or just keep in touch with clients and customers about your business. Email marketing is one of the most effective means of advertising that is available on the web, and a professional approach to the design of custom newsletters is important. Touch and Click offers email marketing management strategies on a monthly basis that integrate completely with your online presence and other promotional activities.
Touch and Click will create the email newsletters and marketing copy for you, and mail them regularly on a schedule you set in advance. We have our design team create newsletters that are dynamic and our copywriters work to produce articles, announcements, and press releases that are interesting and informative.
Some of the benefits of email marketing are:
Touch and Click specializes in creating professional marketing material that builds brand identity and consumer loyalty. We include eMailCampaigner in our portfolio of promotional tools because it is so effective. We use the tracking and report generation aspects of the software to monitor results in real time, and each new mailing draws upon the results of the last. We can include embedded video from YouTube or other sites in the email, Flash animations, or dynamic media that grabs the user’s attention. Deep links to the sections of your web site bring users directly to splash pages or sales offers that you wish to promote.
Touch and Click prefers eMailCampaigner because of its ability to create rich-media templates that expand functionality, and its advanced tracking reports. We also use the free program PHPlist, as well as email marketing and newsletter modules that automatically integrate with CMS platforms like Drupal, Joomla, WordPress, and others. Add email marketing campaigns to your website promotional package in addition to SEO and affiliate banner advertisements. The amount of traffic coming to your web site will increase, as will the sense of user community and communication.
For more information on email marketing and promotions with eMailCampaigner, contact a Touch and Click customer service representative for more information.
