Email marketing provides a direct way to keep in touch with customers and clients, promote new services and products, and keep people coming back to your web site. Touch and Click specializes in email marketing campaigns that are custom crafted to the needs of the client and community individually. We use graphic design techniques to add images and multimedia, web design techniques to add links and text design, and sales and marketing specialists to write ad copy. Touch and Click can code email newsletter subscriptions into the design of a web site, allowing users to choose to sign up to receive these posts at the time of registration or from a simple click on a page. We also provide management of these email marketing services on a monthly basis, as well as the design and copywriting services for authoring the newsletters. Email marketing can be included in popular content management systems through modules, or third party software can provide increased flexibility, efficiency, and tracking abilities.
Email marketing keeps your community members up to date on changes that take place on the web site, and are a perfect way to announce sales, discounts, or special offers. Touch and Click creates rich-media email announcements to highlight new products and services for businesses. We include deep links to sections of your main domain, affiliate promotions, and special offers for your customers. You can track and target customers based upon their interests, and include multiple newsletters per domain. Creating an email marketing newsletter that doesn’t end up in the spam section of the inbox is important. You want your email marketing campaigns to be smart and professional, driving traffic to your web site without being overbearing. Email newsletters can also be linked to groups, forums, or user profiles to increase the ability to customize the message. We never sell or trade our customer email lists to other businesses, so you never have to worry about security or privacy concerns.
Touch and Click email marketing campaigns can be managed with Zimbra, Outlook Express, Constant Contact, or other platforms that import your subscription lists from a web site. Tracking facilities allow you to chart click-through statistics to optimize your campaigns over time. Email marketing is cost effective compared to other forms of advertising. It is second only to PPC advertising in effectiveness, but the costs are much less and you have the advantage of appealing to customers and clients who have already expressed interest in your services. We do not buy email addresses and send them unsolicited to users, as this is one of the core definitions of spam. Our email marketing campaigns are targeted, dynamic, memorable, and informative. We adopt the perspective of the receiver when designing our marketing emails and newsletters, to produce campaigns that are of real use to your user community. Combined with other web promotions, SEO, and banner campaigns, email marketing newsletters can play a positive role in bringing users back to your web site again and again.
Touch and Click will work directly with the content on your domain to build newsletters and marketing emails or our copywriting team can create personalized messages on a regular basis to send out automatically. Email marketing is great for building brand identity and customer loyalty. Check your inbox and see what type of announcements and newsletters catch your attention and bring you back to a site again. Make a list of positive features and memorable campaigns, then contrast them with the marketing materials in your spam box. Present your ideas to one of our sales representatives at Touch and Click, and we will build the campaign around your design, or let our professionals build the email marketing campaign for you from the ground up. Our media campaign managers have years of experience in creating professional email marketing campaigns, and work to implement the latest tools and design standards in the mailings.
Contact a Touch and Click account manager for more information on email marketing, or add it to the services you include with your web site development and monthly management package for best results.
