Web marketing uses the new media of network communications for the traditional goals of increased sales and the promotion of products and services to a wider audience. Web marketing builds on the success and tactics of offline methods while incorporating new methods made possible by the nature of online media. Touch and Click has over ten years experience in the development of web marketing campaigns for businesses, and we have tried and tested many of the most popular techniques. We leverage our experience for our client accounts to go above and beyond what is traditional by implementing new and innovative techniques from our experience with web design, graphic art, and programming. Bringing creativity into web marketing is important, as is maintaining professional standards for copy, images, and promotional material. Touch and Click uses a wide range of techniques for web marketing, which include:
- Web Site Design – We build informative web pages, full ecommerce sites, splash pages, and user communities to build product awareness and brand identity online.
- Website Advertising – We create professional and creative web advertising campaigns that include Flash animation and JavaScript banners.
- Email Marketing - We develop rich media email campaigns and newsletters to send to community members and contacts to keep them coming back to your site.
- Search Engine Optimization (SEO) – We optimize all of our web sites for search engine placement, and conduct link building campaigns to build traffic and page rank.
- Search Engine Marketing (SEM) – We use SEO techniques and PPC to build marketing campaigns based on your placement on the first page of the search engine results pages.
- Pay Per Click Advertising (PPC) – Google Adwords, MSN AdCenter, and Yahoo Search Marketing are the top choices for PPC ads that appear on page one of the search results.
- Social Networking – We create custom user profile pages for Myspace, Facebook, Orkut, and other social networking sites optimizing your web presence and community.
- Banner Exchanges - We build professional banner advertisements with high-res images, vector graphics, and animation to place on other sites across the web to promote your site.
- Affiliate Programs – We use affiliate programs with Commission Junction, PerpperJam Network, LinkShare, and others to bring your banner ads to a wider audience.
- Product Reviews & Announcements – We create product reviews and announcements to post online and send to trade journals, industry websites, and blogs to promote your brand.
- Press Releases – Our copywriting team develops informative press releases to distribute to news organizations and reporters online announcing developments and new releases.
- Sales & Price Reduction – We manage sales promotions and discount specials for ecommerce websites, using discount codes, online coupons, and cross-site promotions.
- Free Giveaways – Bring more traffic to your website by offering special promotions and free giveaways of products and services from your own catalog and related merchants.
- Cross Promotions – Drive traffic from one product to related pages based on user recommendations, preference analysis, and user traffic patterns for more sales.
- Viral Video Campaigns – Traditional commercials, product demonstrations, interviews, how to guides, and more can boost traffic through viral video links to your site.
- Guerilla Marketing – Use low budget techniques to reach a niche audience online, posting information on blogs, comments, forums, and free classifieds sites.
- HTML Flyers & Brochures – We create HTML templates with images, graphics, logos, and multimedia with deep links to site sections to boost SEO innovatively around the web.
- Blog & Forum Posts – Our SEO teams will target community sites with like interest or use free blog posts to build deep links through posting of reviews, announcements, etc.
- Discount Coupons & Codes – Give your customers a free coupon to print out from your website and use at a retail establishment locally, or a discount code for new orders online.
- Online Surveys – We collect market data and user profiles for businesses through online surveys, and can combine these with special offers and free giveaways.
- Portal & B2B Sales – Relaunch your ecommerce content on a web portal or B2B site like eBay, Amazon, Yahoo, or Ali Baba and increase sales through online networking offsite.
- Outlet & Franchise Creation – We create new sites to distribute your products and services in new forms, and create partnerships with merchants to sell your products on their site.
For more information about web marketing campaigns at Touch and Click, contact one of our customer service representative to build a promotional plan for your business.
