News aggregation and syndication can be used to build content on your domain or to serve your website’s content to other sites across the web. Based on RSS feeds (short for “Really Simple Syndication”) and XML, news aggregation is important for social networking sites looking to build a niche focus as well as for distributing your blog posts to a wider internet audience. Many Content Management Systems have built in RSS functionality that will allow users to subscribe to a list of new content (“feeds”) published in a given category. For example, suppose that your site has a section for “Web Development News”. Users with a RSS feed reader can subscribe to this channel, and every time you post to that category on the site, the content will be automatically updated in their feed. They can then easily return to your site to view the content, or simply read it in their RSS program locally. Bloggers and web publishers can submit their site feeds to popular aggregators around the web to syndicate it on other domains. If you want to build organic traffic to your web sites, and boost SEO, then this is a good method to reach a wider community. Touch and Click specializes in implementing RSS feeds for web sites, and can be contacted for custom modifications to CMS platforms to optimize syndication possibilities.
Another very popular way of using RSS feeds is to include a news section on a website. If your site has a specialized focus, for example “Australia,” you can go to popular news sites like Google and create an RSS feed for “Australian News.” If you are using a CMS with a news aggregator like Drupal or Joomla, all you then have to do is go to the administration section and copy the RSS feed to the program. The result is a steady stream of headlines via RSS that list current news articles that reference Australian news on your site. This becomes more interesting when you mix popular content from large sites like Google with niche blogs and independent publishers offering RSS feeds for their content. You can then custom create a news channel for your community that reflects the particular voice or specialization of your focus. RSS feeds can be used for content other than news and blogs– like job postings, classifieds, podcasts, and social bookmarking streams. Touch and Click can create custom news channels for any site using a Content Management System, and this can be also developed to create advanced portals that syndicate thousands of sources together into a single feed.
Our news aggregators support RSS, Atom, and other web standards for syndicated publication. We can customize the user profiles on a CMS website so that users can input and list their own RSS feeds individually in their own “mySpace” type of homepage. Our SEO and web promotions teams can take your site RSS feeds to aggregator sites around the web and sign them up to automatically syndicate content. We can also set up advertising flowing into and out of a site based on RSS and XML channels. If you want to automate your site’s content, there are many options available with RSS feeds. Touch and Click is also doing advanced meme tracking applications for sites that want to sort and filter thousands of RSS feeds to find out what the core topics and concepts are reduced to when condensed and analyzed algorithmically. RSS feeds are certain to become more dynamic over time as the number of applications utilizing them expands in new and innovative ways. Whether you are looking for automated content served to your site or syndication of your articles across the web, Touch and Click can help you manage your RSS and Atom news feeds to build a wider audience online.
Contact a Touch and Click customer service representative for more information on using RSS feeds and news aggregators in your CMS websites.
