Pay Per Click (PPC) Advertising is used to bring immediate results that boost traffic to a web site. PPC ads are usually displayed together with the results of a user’s search query on the search engine results pages for a given keyword. The main search engines – Google, Yahoo, and MSN – all have PPC advertising services that work in conjunction with user queries to display sponsored ads. Google AdWords is by far the most popular, and ads placed through this service will also display on websites using Google AdSense. The distinguishing characteristic of PPC ads is that you only pay when a user actually clicks on the link that takes them to your page. There is a biding market that establishes the rate for ads depending on the popularity of the keyword used in the query. The most popular keywords typically run at $3 to $5 per click, whereas the less frequently used queries may run at less than $1 per click. This has led to a number of businesses seeking to maximize their exposure and placement by using ads on less popular keywords. Touch and Click performs a keyword analysis of the most relevant search queries that relate to your site’s content and information. We then develop an ad campaign by writing short, engaging ads that will link to your site’s content from the search engine results pages. We bid on a number of keywords and set the ads to run automatically, tracking the results through analytics. Ads and keywords that bring the best results in combination will be given a heavier rotation in subsequent campaigns. We work to optimize the number of clicks per dollar by bidding on a mixture of premium and related keywords for PPC advertising.
Touch and Click manages PPC ad campaigns independently or in association with a full SEO program. The power of PPC is that you get immediate placement at the very top of the search engine results pages and thousands of new visitors in the first few days of launching your ads. PPC is good to build awareness of new site launches and feature additions, as well as for sales and special promotions. Most people are familiar with Google AdSense which lists PPC ads on member websites, and this is a good way to build awareness for your promotions across an already established user community. Since you only pay if a user clicks through and visits your site, the return on investment can be very high. Touch and Click builds splash and landing pages especially for PPC ad campaigns so you can maximize your conversion rates. Advertisers typically need more than just traffic from their PPC campaigns- they need sales, new site signups, memberships, and downloads. So it pays to create landing pages that guide the user experience and to craft the information that is displayed directly for conversion. Other times, simply routing the visitors to the home page is enough. Our Touch and Click PPC specialists will work with you directly to build an ad campaign that matches your goals and site content. We have years of experience with PPC, and manage campaigns on Google, Yahoo, and MSN.
Our PPC ad campaigns include keyword analysis, ad copywriting, and competitive bidding. You can coordinate PPC ad campaigns with other web promotions like SEO or affiliate banner advertising as part of our monthly management program. We use discounts, promotional codes, multiple accounts, and a balance of premium and non-competitive keywords to bring the best value to your PPC program. We are also implementing some campaigns with a mixture that includes Text Link Ads, Open Source Ads, Miva, and ISEDN network directories to increase exposure on sites that are not using Google AdSense. As always, we will conduct a complete analysis that includes click-through statistics on all campaigns, and supply them along with traffic statistics on a weekly or monthly basis. If needed, we can also prepare reports that chart the success in converting increased traffic to new sales, as well as a cost analysis that graphs return on investment for PPC campaigns. Touch and Click has reported traffic gains for web sites at over 1000% previous rates using PPC promotions that list across channels.
For more information about PPC campaign management at Touch and Click, please contact a customer service representative.
