Some companies specialize in collecting consumer information for market reports while others simply need more information about the likes and dislikes of their website’s user community. Touch and Click offers design, implementation, and support for online survey systems that poll users’ opinions on any topic. Political groups and current events websites can add extra interactivity to their web content by adding online polls that allow site visitors to vote. You can ask users directly what they think of your new website redesign, or request an online community’s direction for guidance on other management issues. Businesses can solicit user feedback on product releases or services, and advanced polling can be used to build a profile of the types of visitors who frequent a site. Marketers can tie promotions and free giveaways to customers who fill out a simple online survey form. The results of these may be useful when negotiating with advertisers for your site who are seeking more in depth information about your site’s traffic statistics. Any user survey should include an acceptance of a terms of use and privacy statement so participants are informed of the way their private information will be used in the future.
Online surveys have become a favorite of bloggers, and polling features are standard in most CMS platforms like Drupal, Joomla, and WordPress. Political bloggers frequently sample user opinions on current events issues, and reading them can give a good insight into the political leanings of a blog’s audience. Social Bookmarking is similar to online polling, but users typically vote on the popularity of a link or article rather than entering detailed personal information or opinions on social issues. Touch and Click implements social bookmarking solutions using CMS platforms like Pligg and Drigg for those looking to develop sites on this model. For marketers and researchers, we can be contracted to build websites that survey users on a wide range of topics and details. Some of the most popular third party applications on social networking sites like mySpace, Facebook, and Second Life are sub-sites that exchange free gifts to users who fill out an online survey form. If your company would like to target a campaign to one of these online social networking sites, please contact us for more details and information. We can set up splash pages, web promotions, and viral marketing campaigns that bring your survey to a wider audience.
Our online survey systems can be custom coded so that you specify the exact questions being asked of the user. If you want to know income, occupation, age, and educational background of your users, or more details of their social habits and buying patterns, we can create surveys that collect and store this information for analysis. Many websites offering free downloads of software or free services online request that their users complete a detailed survey so that the business can better understand their market audience and demographic appeal. Touch and Click will script these survey forms directly into the navigational structure of a site, and the output will be made available via email directly to the site administrator or in the form of reports that chart the statistics over a range of the survey sample. If you want to include discount codes or free giveaway coupons with the survey, we can code these into your ecommerce platform to provide automatic use or include a printable coupon that can be used in a local retail establishment. Marketers can also use surveys to collect mailing address and email information for direct mail and email marketing follow up campaigns. Whatever your goals in conducting an online survey, and however large or small your user community, Touch and Click can manage all aspects of the promotion to save you time and money. Our online survey promotions are professional in design and 100% secure so you never have to worry about your data being lost or falling into the wrong hands.
Contact a Touch and Click customer service representative to find out more information about using online surveys for marketing and web promotions.
