SEO services seek to build page rank for a domain and to improve the placement of pages from a web site on the search engine results pages. Most users do not browse beyond the first couple of pages when visiting search results returned from keywords. The vast majority click on the very first link. Top ranking in Google or Yahoo can translate into hundreds of thousands of visitors for a web site over the course of a year, and significant sales increases. While many SEO campaigns use link building techniques to increase the number of inbound references to a domain, the pages of a site need to be optimized as well for best results. The reason is simple – if the keywords a user searches for are not present in the text or meta-tags of a page, they cannot be returned by the search engine as a result for the query. Thus, attention needs to be paid to the way text is written on web sites to optimize it for keyword searches from search engines.
Touch and Click implements SEO friendly techniques on all of the pages that we design. The first place to consider keyword placement is the domain name itself. Search engines value domain level keywords above all others when returning results for user queries. Next in importance is the keywords listed in the meta-tags and site description, hidden in the code of a html document. Optimizing the meta-tags for a site page by page and section by section to be uniquely descriptive of the content can vastly improve search ranking for a site vs. having a single set of the same keywords used site-wide on every page. Touch and Click will customize the meta-tags in this manner as part of our search engine optimization services. SEO friendly URLs are next in importance. Having your keywords present in the URL is nearly as efficient as having them in the domain, and this is often related to the page titles themselves.
We use automatically generated SEO friendly URLs for most of our CMS based web sites for best results. User submissions such as blogs and forum posts are automatically turned into SEO friendly URLs, saving time and effort. After keyword analysis has been done on the site, and the meta-tags, descriptions, page titles, and URLs have been optimized, the main task remaining is to rewrite content for SEO. Too many times we have clients asking why they do not rank higher on Google, but when the pages of the site are analyzed, the keywords they submit are found nowhere in the content of the pages. In these instances, the text has to be actually re-written to include the popular keywords users search for to find the content on the page. Rather than using cloaking or deceptive techniques, this has to be done naturally and organically to flow with the information presented on the site.
Keyword density has become another important factor in search engine algorithms for ranking content in results pages. If the keywords are repeated in a page’s content frequently, the search engines assume that the site has a higher relevancy for the subject matter under consideration. Thus, many sites seek to optimize their pages by including keyword density ratios of 3.5 to 6% for the most important phrases that they feel users will be inputting when searching for information. Our copywriting staff at Touch and Click work in partnership with our SEO teams to perform these types of optimizations for new and already published web sites to boost page rank and generate a higher placement on search engine results pages. We offer these services individually and also as part of our monthly management packages associated with a domain or web design account. Site owners who need to set their web pages apart from the crowd should consider SEO friendly enhancements such as these for best results and increased traffic.
To find out more about our SEO friendly writing packages, contact a Touch and Click customer service representative or add SEO services to your monthly account management package.
