Search Engine Optimization is very important in getting site traffic to your website organically. The vast majority of internet users find web sites by going to one of the three main search engines: Google, Yahoo, and MSN. They type keywords that return search results and then proceed to the site pages. By ensuring careful planning of your web site’s content you can obtain the same or even greater number of visitors by optimization alone as opposed to Pay Per Click advertising. Typically many web surfers tend to ignore paid results. If your site is shown on the first page of the Search Engine results for the query, you are able to turn those surfers into visitors. We have many years of experience in Search Engine Optimization and a thorough understanding on how search engines rank web pages. Our SEO experts can take your web site’s rankings to a new high. Search Engine Optimization is very affordable compared to other marketing methods. When done well, the results can be incredible. Front page listings on Google can lead to traffic and sales increases of over 1000%. Touch and Click designs all of our web pages for Search Engine Optimization, and includes additional SEO link building campaigns as part of our monthly web maintenance account and web promotional activities.
Some of our SEO services include:
SEO builds progressively and regular progress builds good results. Our SEO strategy is 100% "White Hat" and goes through stages. We begin with a thorough analysis of you web site’s structure and content. At the first stage, what we are looking for is how your site relates to the keywords users will input when searching for your information. We will do an analysis and create lists of 25 to 50 keyword phrases for each main site section, preparing reports on where your site ranks on each of the major search engines for those keywords currently, and how competitor web sites use the same keywords. When this is complete, we proceed to change the way site content is written. Keywords are inserted into the meta-tags of pages individually across the site, and meta-descriptions are written for each main site section. Page titles and URLs are analyzed for keywords and changed where necessary to optimize their placement in SERPs. Page content may also be re-written to insert keywords or to optimize keyword density.
When the site content has been optimized based upon keyword analysis, we then proceed to the link building phase of the SEO project. Our link building campaigns typically run in the following stages:
Industry submissions are important for building organic traffic from your base community, directory submissions build link volume, free blogs, social bookmarking, and social networking sites are most effective for building page rank. We create html templates in association with our web promotions teams to include deep links to site sections with multimedia graphics, Flash animations, and brand logos that highlight reviews, announcements, and press releases for posting around the web. Page Rank is calculated by algorithms that include multiple variables weighted differently. The number of inbound links is factored by the Page Rank of the domains that they originate from, and so we seek to build volume and quality in the link building campaign, while focusing on presentation and design in the posts themselves. This guarantees your SEO promotions will be professional and not fall into the realm of spam posts. Your SEO campaign works to bring visitors to the site through referrals, search results, and user community, and over time, leads to a top ranking on the SERPs at Google, Yahoo, MSN, and other search engines.
For more information on SEO campaigns, contact one of our customer service representatives, or add SEO to your monthly web maintenance and promotions package.
