Professional web sites, promotional literature, and newsletters must be completely perfect when it comes to grammar, spelling, and punctuation. This is a simple truth, and goes without saying, but because of it many sites require the services of a proofreader. Touch and Click provides proofreading services for publications of any type, and they can be commissioned individually or in tandem with our other copywriting, web design, and software development services.
Email marketing provides a direct way to keep in touch with customers and clients, promote new services and products, and keep people coming back to your web site. Touch and Click specializes in email marketing campaigns that are custom crafted to the needs of the client and community individually. We use graphic design techniques to add images and multimedia, web design techniques to add links and text design, and sales and marketing specialists to write ad copy.
Web promotions work together with search engine optimization techniques and web marketing campaigns to build brand awareness and bring more users to your web site. Touch and Click employs a number of innovative approaches to web promotion, using viral techniques that spin domain content to sub-sites on other top-level domains across the internet.
SEO services seek to build page rank for a domain and to improve the placement of pages from a web site on the search engine results pages. Most users do not browse beyond the first couple of pages when visiting search results returned from keywords. The vast majority click on the very first link. Top ranking in Google or Yahoo can translate into hundreds of thousands of visitors for a web site over the course of a year, and significant sales increases.
Touch and Click works as an intermediary between programming teams and clients to manage the software development process for web applications, business systems, and commercial products. We have programming teams in house who work with our design team primarily in PHP development, JavaScript, and Ajax. When a project is first proposed, we conduct an initial analysis that will guide the whole development cycle of the software to be designed.
Once a team has been assembled, and the preliminary decisions have been made about the platform and coding language of the application, our project managers at Touch and Click oversee the design and programming of the application directly. We have implemented a number of software development strategies such as the Agile method, Unified Process, Iterative, and Spiral methods for managing our team collaborations, and have assembled a hybrid working method that takes the best aspects of each without being overly concerned with jargon or making team members conform to a particular model.
Our project managers use an iterative process to implement sections of code from the members of a programming team into a cohesive whole and professional final product. When the tasks assigned to a coder have been completed, his or her work is submitted to the project manager who tests it individually, sends to other members of the team for debugging, and fits it into the code hierarchy of the development plan for implementation. As all modules and sections of the program are finished, the project manager integrates and refines the final product for an initial test run.
Once a software prototype has been programmed and debugged by our development teams, Touch and Click implements a rigorous testing phase where the application is deployed into a live environment and put through a series of simulated situations designed to replicate typical workflow patterns.
Touch and Click draws upon the skill of our copywriting and technical writing teams to produce documentation for software releases. This includes user manuals, technical specification reports, data sheets, and product analysis. Our web design team then formats this information for publication on the internet alongside the software download and release package. Touch and Click prepares full marketing and promotional campaigns in addition to technical service documentation for developers looking to release their software application globally.
After a software application has been successfully developed for a business environment, there is often a need for employee training on site to prepare the departments involved for the upgrade and new facilities. Touch and Click has experience in providing business training for corporations in the form of seminars, daily classes, weekly meetings, and month long intensives. We schedule our training programs at the business location for easy integration, or at a convenient local location for flexibility.
