Web marketing works for businesses online on multiple levels. The first focus is the domain and web site which contains the information about the business, its services, and products. But just leaving your marketing strategy at the single domain level may sometimes not be enough. Touch and Click offers a web marketing program that works in addition to our web design services, and uses cross-promotions on other sites through viral techniques to spin-off core information from the main domain, and re-publish it to a wider audience. Some good examples of this are promotions through reviews, blog posts, video posts, announcements, press releases, auctions, business to business web sites, social networking, and social bookmarking.
Web marketing works hand in hand with Search Engine Optimization (SEO), but the two are not exactly the same in practice and outlook. SEO seeks to build page rank and traffic through high placement on the search engine results pages, and requires optimization of the site through keywords, meta-tags, and page titles. Web marketing is more concerned with traditional advertising and promotional goals, like building sales, increasing awareness about events and services, and bringing more customers to a site. While the two often overlap and compliment each other, web marketing involves many other techniques not included traditionally in the SEO book, and vice versa.
One of the ways we assist our clients with web marketing to increase sales is to open outlets that re-mix core content at web portals like eBay, Amazon.com, Yahoo! Stores, Ali Baba, and other online marketplaces. Consider an ecommerce operation with an extensive product catalog online but minimal sales. That content is already prepared and optimized for web publication, and it just takes a little more effort to reformat it and turn it into an outlet store at a web marketplace or business to business site. If a business increases its number of outlets online, sales skyrocket, and the page rank of the main domain, as well as its traffic, increase. This remains a tried and tested way to really boost your web presence with tangible results.
Similar to this method is to create a type of information sub-page with all of your site's main information, logos, banners, and promotional information at social networking sites across the web like Facebook, mySpace, Orkut, and others. Many businesses find it vital to extend their web presence to these sites, and not only do they boost SEO for the main domain, they also provide a natural way to network with business clients and friends online. Touch and Click specializes in reformatting site content to create social networking pages that are as professional, interactive, and feature-full as the main company web site. We are also considering offering design for Second Life pavilions for businesses in the same manner in 2009.
Touch and Click creates banners and affiliate programs for web sites that would like to extend their marketing campaign to advertise on other domains across the web with a similar community base. We also manage Pay Per Click (PPC) ad campaigns with Google, MSN, Yahoo, Text Link Ads, and other sites to build sales and traffic for our clients. Email marketing, newsletters, subscriptions, and online membership groups can also help businesses meet and communicate with customers and clients directly to build community, brand awareness, market expertise, and sales.
Contact a Touch and Click web marketing specialist to learn more, or request a free web marketing plan and cost estimate to increase sales for your business.
