Your company website must be and should be functional 100% of the time. Allowing non-qualified people to maintain and update your website may, at best, ruin the professional look and feel of it and worse still, render it non-functional. A successful website is non-static and includes user submitted content that can come from anyone on the web. Regular security updates are vital to keep the site safe against hackers, and maintenance is required to remove spam posts and offensive comments. An un-maintained web site can quickly devolve into chaos when lacking the personal attention of a web master. Encourage customers to return to your website by keeping the site up to date, secure, and free of spam.
Time and time again over the life cycle of a website, images, text and site content will need to be altered to keep the interest of your customers. Many times it is not necessary to do a full update of the web site, but simply keep the main sections of the home page changing with new content. Ad campaigns may also become stale, expire, or need changing based upon click-through reports and user analysis. Touch and Click provides regular maintenance services for web sites, and we encourage our clients to include this and SEO with every web design package. Save time and money by outsourcing your web site and database management responsibilities to the designers who know the site’s details intimately.
Touch and Click and click is an active participant in the development of Open Source software, and we use Open Source Content Management Systems for the architecture of many of our site designs. One particular feature of Open Source CMS design is the need to keep on top of regular security upgrades. First and foremost, your site must be developed to allow for security upgrades or it will become redundant at the next release of the software. This means no hacking of core modules for the design, and keeping a detailed change-log of revisions to CSS style sheets, template pages, and module code. The modules of the site must themselves be upgraded regularly to newer versions with a cleaner code base and increased functionality. Most web sites need a skilled and competent web master to perform these site maintenance functions regularly.
Small design changes and up to date content are essential for web sites with an active user community. Quite simply, it keeps users interested and coming back to the site. We code many of our CMS web sites to update dynamic content automatically, but recommend regular adjustments from time to time to implement new features. It is important to regularly review site content to remove spam postings and offensive language. Active sites that neglect this will become spam magnets and see page rank drop quickly. Contract for a Touch and Click integrated media services management package and all of the site maintenance and upgrades will be taken care of automatically by our web masters.
To find out more about web site maintenance for established web sites, contact a customer service representative at Touch and Click for more information.
