Web promotions work together with search engine optimization techniques and web marketing campaigns to build brand awareness and bring more users to your web site. Touch and Click employs a number of innovative approaches to web promotion, using viral techniques that spin domain content to sub-sites on other top-level domains across the internet. Where SEO is often concerned only with building the volume of incoming links pointing to your domain from other sites, our web promotion techniques are aimed at building quality advertisements and marketing campaigns that are memorable, engaging, interactive, and unforgettable. We create banner advertisements to place on ad networks through affiliate programs like Commission Junction, Pepperjam, and LinkShare to bring your message to like-minded communities and other web masters. Our banner advertisements are high quality Flash and Javascript productions with high-resolution photographs, vector graphics, and animations. Banner ads and affiliate programs are one of the most effective ways to promote your site and services across the web, but we prefer a multi-channel approach that brings many promotional activities together in the same marketing campaign.
In conjunction with a successful banner advertising campaign, which may include making multiple banners in different sizes and colors to assist affiliate web masters in placing your ads in their site design, we draw up a series of other techniques to implement and enhance the promotion. What works best is creating a web template with your company’s marketing material, logos, images, and site information formatted in the model of an online flyer or brochure that can easily be posted across the web. These can also include Flash animation, and may be used in your company’s user profile on social networking sites like mySpace, FaceBook, Orkut, and others. These promotional templates should include deep links to the site for SEO and navigational purposes, and can also be posted on free blog sites. Another promotional method we prefer is to create videos to upload to YouTube and other sites that include interviews, product demonstrations, or commercial ads and can be embedded in blog posts and forums for a wider exposure. Viral video marketing is becoming more and more effective as search engines such as Google change to favor video search in their results displays.
While multimedia promotions are most effective in creating a professional appearance for your business across the web, posting of announcements in forums, blogs, and free classified ad sites can also be very useful. Press releases can be sent to other web sites and trade publications to bring attention to your site launch and new products, and simple blogging about your business activity on a daily basis is a good way to build awareness about your site. We can create affiliate promotions with special codes for users offering discounts and rebates that help to build new sales. Including information about your web activity in offline promotions like print media advertisements, direct mail campaigns, and flyers is also a good way to bring local customers to your site. Most important for web marketing campaigns is that all channels should be synchronized and inter-related, including the same logos, links, and brand identity in each so that the cumulative effects are maximized. Touch and Click promotes an integrated media account management system designed to boost the effectiveness of web promotions by operating in this manner. It is easy to add web promotions to your monthly web site maintenance account and create a campaign that works together with our SEO team for optimal results.
Ecommerce sites should definitely consider the outlet or franchise model to increase sales online. This can be done not only through affiliate accounts, but also by creating mini-sites that reinforce your web identity on major portals like eBay, Amazon.com, Yahoo Stores, and B2B portals. If you already have a product catalog online, it is easy to create a web template system that will translate that content to a web store or auction site. In most instances, an existing sales department can be used to manage auction or B2B sales that take place through other portals. Our experience is that this activity not only leads to an increase in sales, but also to increased traffic for the main domain. This method reinforces brand identity and consumer awareness for your products and services across the web, which is one of the most important goals of any web promotional campaign. Touch and Click provides full support for businesses who would like to create portal sub-sites with their main domain content to sell on auction and B2B networks.
For more information about web promotions at Touch and Click, contact a customer service representative or add this feature to your monthly web site account management package.
